Did you know that both small and large businesses are turning to AI content generators to scale content production quickly and save labor. The question is what are the Pros and Cons of this AI technology? Second, how does the software work? Lastly, can an AI content generator be a competitive advantage for your business, a liability, or a passing fad?

What Exactly Is An AI Content Generator and Is It For Real?

Artificial Intelligence (AI) Content Generators Are For Real.

These software programs use artificial intelligence to create high quality content to help anyone who writes, researches, or needs to generate ideas. Hence, most everyone has an use for this technology. So AI content generators work by users entering keywords, phrases, and even large chunks of content into an AI text prompter. Moreover, the market for AI content generators has exploded lately and there are dozens of AI content generator software programs available. In addition, many of these AI programs are using OpenAI’s GPT-3 engine that became available for use in late 2022. 

Wouldn’t Google And Other Content Aggregators Just Ban AI Content Generators?  

You would think content aggregators like Google would ban AI content generators, but can they? In fact, search platforms like Google are concerned. This is because of the expected explosion of AI content and the concern of getting swamped by low-quality content. For example, Google has restated in their webmaster guidelines documentation that they are against AI content.

However, the problem for Google and other platforms is that as these AI content generators get better, how can they distinguish between machine and human written content? Additionally, how do they enforce their ban on AI content generators if they can’t tell the difference? Consequently as AI content generators evolve, it is likely that cloud-based apps will incorporate AI content generators into their existing capabilities.

The Pros and Cons of AI Content Generators.

AI content generators can be used for generating about any type of content. It can act as a writing assistant (like an AI-powered word processor) to help writers be more productive and help improve the quality of their content. Or it can almost be autonomous churning out product descriptions, blog postings, e-mail, and responding to user product reviews. Also, software developers are starting to integrate AI content generator technology into conversational applications such as smart ChatBots for customer service and even to augment search. See below for the pros and cons of using AI content.

PROS:

It Saves Labor, Supports Writer Productivity.

From a functional perspective an AI content generator is a writing assistant. For some types of content it requires little assistance to generate a vast number of quality content. For other types of content it assists the writer in creating higher quality content.

Provides Relevant Content Fast.

AI content generators can create hundreds of words of quality content in minutes, if not seconds. This is a huge time saver for content like product descriptions and sports results content. Additionally, it is outstanding for brainstorming and generating new ideas.

Uses AI Templates To Create A Wide Variety of Content.

AI templates are designed for creating different types of content. This can include product descriptions for different platforms (Etsy, Amazon, Instagram, etc.), sales emails, blog postings, product review replies, and so on.

Automatically Target Content To Different Audiences.

AI content generators can use the same baseline content and then tailor it to a target group or individual. This allows for personalized messages explicitly aimed at your target audience.

Enhances Business Applications Such as Chatbots For Customer Service and Augmented Search Applications.

AI content generator technology is quickly being incorporated into business applications with amazing results in terms of service and efficiency. As Example, see SC Tech Insights’ AI Chatbot Technology – Its Staggering Benefits And How To Best Use.

AI Chatbot Technology – Its Staggering Benefits And How To Best Use

CONS:

Can Lack Emotion and Common Sense.

Though AI generated content can be relevant, it can lack emotion and common sense. So AI generators really need to be thought of as writing assistants that require human input, review, and editing as necessary.

Lacks Thought Leadership As Well As Lacks Judgment To Provide Opinions.

Human experts are capable of acting as an authority on a given topic and form a valid opinion. This is not necessarily the case with AI. Examples of this would be with food and determining if a food item was delicious or not.

Lacks Having An Innovative and Fresh Perspective On Content.

AI uses existing data and facts. Depending on the content and the audience, AI algorithms may not be robust enough to come up with new “opinion” or perspective that is relevant. At its worst, content generators may generate random text or pre-programmed set patterns that are not relevant to the topic. For example, it may just resort to swapping synonyms changing “happy” to “glad”.

Lacks Knowledge of Unique Terminology or Current Events.

There are some topics that have a specific terminology not known to the AI content generator. Or there may be a recent event that is relevant to the topic. In these cases, the AI content generator is missing information and will likely produce unexpected results.

Not Capable of Producing Well-Researched Content.

For many topics, AI may lack the experience and judgment to properly create well-researched content and derive relevant conclusions.

Employees Can Inadvertently Expose Sensitive Data Using Cloud-based AI Content Generator.

If employees use AI content generators like ChatGPT, they can inadvertently enter company sensitive data into the cloud-based application. For example if an employee is using an AI content generator to help rewrite a proprietary document, the employee is basically uploading the proprietary document into the cloud. Another example is with an AI content generator helping to write proprietary software code. Of note, companies that own AI content generators may state in their terms of use that they “do not store or retain user data”. However if you or employees enter proprietary data into an AI prompt, you are uploading your proprietary data to the cloud!

See Search Engine Journal’s The 10 Best AI Writers and Content Generators Compared and Niche Pursuits’ Should You Use An AI Content Generator? for more information on AI content generators.

What Do You Need To Generate AI Content?

So you think you have a need for an AI content generator, be it for generating product descriptions or for your small business blog? If you want the AI content generator to do most of the work to achieve 100% original, human-sounding content, you need to do at least three things. 

1. Enter In the Subject of Your Content. All AI content generators require you to at least enter a subject or title for it to generate content. This is basically an “intake form” that includes at least the subject, but also depending on the AI content generator can include writing tone, first or third person, and other information such as product benefits or purpose of the content.
2. Choose the Best Output. Most content software will provide several alternative generated text based on the input form. You then select the best version or cut and paste snippets for the final draft.
3. Revise and Proofread The Final Draft. Once you have reviewed the content, you are then ready to publish.

See Jasper’s 9 Best AI Content Generators For Every Kind Of Content in 2023 for more details on how to use AI content generators. Also, see Frase’s AI Content Generator to experiment with entering a topic in their intake form and then press “Generate” to have the software generate 100% original content. Lastly, you can now interact in a conversational way with ChatGPT to create content.

10 Examples Of Artificial Intelligence Technology That Will Empower Your Business

For more information from SC Tech Insights on artificial intelligence, data analytics, and intelligent robotics, click here.