In today’s fast-paced market, companies are increasingly seeking end-to-end visibility into their supply chains. This accelerated need for crystal clarity is driven by emerging technologies that enable enhanced tracking from customer orders to final delivery. However, achieving true supply chain visibility involves much more than just tracking technology. Without a doubt, it also requires integrating data, sharing meaningful insights with partners, analyzing data for actionable intelligence, and establishing trust through digital identity solutions. In this article, I’ll share with you seven emerging technological innovations that are taking supply chain visibility to the next level. So, let’s get started.

“… achieving true supply chain visibility involves much more than just tracking technology“

1. Tracking Technologies: New Innovations Converging to Further Magnify Supply Chain Visibility.

Over the years tracking technologies have undergone a transformative evolution. As a result, there are now many cutting-edge innovations that converge to offer unprecedented supply chain visibility. At the same time, every business may not have a use case for all of these tracking technologies, Indeed, it is critical to select the right tracking solution that provides substantial value as well as a reasonable return on investment (ROI). Below is a list of key tracking technologies and their applications, serving as a foundation for enhancing the visibility of both assets and operational events.

Tracking Technology Solutions

10 Logistics Tracking Technology Trends: The Best Tech For Better Visibility And Traceability

• 2D And QR Barcodes: Able to store more data and increased interoperability than just traditional 1D barcodes.
• Global Positioning System (GPS): Provides real-time tracking.
• 5G Broadband Cellular: Provides low-cost, highly compatible communications technology for real-time tracking.
• Computer Vision AI: Continues to improve, offering increasingly more use cases for tracking assets, combating fraud, and shipment visibility.
• Augmented Reality (AR): Enables context for better tracking of asset status and visibility.
• Drones Technology: For final-mile delivery and inventory visibility.
• Blockchain: In specific use cases, provides traceability technology for supply chains.
• Predictive Analytics: AI-powered insights to preclude shipment delays.
• Cloud-based Platforms: Enables easier integration for supply chain visibility.

For more details on these cutting-edge tracking technologies, see my article, Logistics Tracking Technology Trends: The Best Tech For Better Visibility And Traceability.

2. Internet of Things (IoT) Devices: Providing Deeper Visibility of Objects and Environmental Details.

Without a doubt, IoT technology deserves special mention as IoT devices are becoming a major data source for supply chain visibility event data. Examples of IoT devices include RFID tags, GPS trackers, sensors, smart shelves, and wearables to name a few. Indeed, these devices enable real-time insights into the status and condition of goods in transit and at rest. At the same time, IoT technology has been around for several decades, but due to cost and compatibility challenges supply chains have not widely deployed these technologies. However, things have changed. Below is a list of reasons why most, if not all, businesses should consider deploying IoT technology within their supply chains.

The Emerging Advantages of IoT Technologies

Internet Of Things Examples – Hidden Technology Automating Logistics

• Lower Costs. The costs are decreasing for this technology such as with passive RFID tags that now can cost just a few cents for each tag.
• Improved Interoperability. IoT device interoperability continues to improve in terms of open standards and compatibility with a wide range of communications technologies.
• Collects and Monitors A Wide Range of Data Points. This includes a wide variety of environmental characteristics such as temperature and motion. 
• IoT Software Adds Visibility To All Functions Of The Supply Chain. This includes fleet management, shared micromobility solutions, warehouse management, asset tracking, worker safety, and predictive maintenance to name a few., 

So, imagine a world intertwined with smart devices everywhere, seamlessly providing total visibility to every logistics event as well as the status of every supply chain asset. Indeed, this is quickly becoming a reality. For more details on IoT supply chain visibility, see Internet Of Things Examples – Hidden Technology Automating Logistics.

3. Data Integration Tools: Increases Access to Data and Enables Rapid Supply Chain Visibility.

Supply chain data is dispersed across wide geographic areas and systems, making accessibility both critical and challenging. Without a doubt, data integration tools are the key to unlocking this potential, seamlessly combining disparate data sources for enhanced end-to-end visibility. Moreover, there are many data integration solutions available. However, organizations need to be judicious in their selection. Specifically, the best data integration tool depends on factors like data set size, diverse data sources, in-house IT expertise, and budget limitations. Here are the top 7 data integration solutions that can help your organization achieve visibility across the supply chain and its systems.

The Best Ways To Access Data – Tech Solutions To Unlock Your Data Silos

Top Data Integration Solutions

1. Basic File Transfer: To access data.
2. Extract, Transform, Load (ETL): To integrate data.
3. Extract, Load, Transform (ELT): For big data. 
4. Data Replication: To sync and access data. 
5. Data Streaming: To continuously access data. 
6. Application Programming Interface (API): Automated data request and response,
7. Data Virtualization: For on-demand, real-time data access. 

For details on different types of data integration tools available, see my article, The Best Ways To Access Data – Tech Solutions To Unlock Your Data Silos.

4. Interoperability Standards and Tools: Enables Meaningful Data Sharing at the Right Time and Place.

Indeed, supply chain visibility is more than just getting visibility data to the right place and time. This is because the data also needs to be meaningful to the end user and receiving system. For example, if data for a package delivery event has a date timestamp, what does this date actually mean? Is it the time the event data was created, the time the data was transmitted, or the time the event occurred? This is where data interoperability standards and tools are critical to transmit meaningful data and achieve superior supply chain visibility. So, data interoperability goes beyond data sharing and integrating. Below is a data interoperability definition:

“… the ability to access and process data from multiple sources without losing meaning and then integrate that data for mapping, visualization, and other forms of representation and analysis.”

Global Partnership For Sustainable Development Data

Without a doubt, data interoperability poses a significant challenge to supply chain visibility. However, there are many ways for supply chains to increase data interoperability. These include:

Data Interoperability Solutions

Data Interoperability For Supply Chains: The Best Ways To Unlock Your Digital Assets And Empower Innovation

1. Leverage Standardized Data Formats for Increased Data Interoperability.
2. Take Advantage Of Data Sharing Platforms That Are Independent Of Software
3. Implement Data Integration Interfaces Like Application Programming Interfaces (APIs).
4. Make Use of Automation Such As Robotic Process Automation (RPA) And AI to Digitize Processes
5. Take Advantage Of Partner Relationship Management Platforms to Increase Data Interoperability.
6. Employ Cloud-Based Solutions for Improved Data Interoperability
7. Leverage A High-Tech 3rd Party Logistics (3PL) Provider To Digitize Your Supply Chain.
8. Use Computer Vision AI to Exchange Image-based Supply Chain Transactions to Streamline Data Interoperability

Without a doubt, these types of interoperability solutions listed above go a long way for improving supply chain visibility. For more information on data interoperability and these solutions, see my article, Data Interoperability For Supply Chains: The Best Ways To Unlock Your Digital Assets And Empower Innovation

5. Digital Identity Technology: Enables Trust Between Supply Chain Visibility Partners.

Trust is paramount in supply chain operations, particularly when it comes to visibility information. Without reservation, it is digital identity technology that addresses this issue of trust. Specifically, it ensures authenticity and accountability by assigning unique identifiers to products, objects, legal entities, systems, smart robots, and even AI agents. As a result, it enables precise tracking and authentication of supply chain events. For more details on leveraging digital identity technology within the supply chain, see Best Use Of Digital Identity Technology In The Supply Chain. In this article, the following digital identity technology fundamentals are covered:

Best Use Of Digital Identity Technology In The Supply Chain

Digital Identity Technology Fundamentals

1. Three Types Of Digital Identity System Architectures.
2. Digital Identity Standards And Systems: Top International Systems In Use Today.
3. Verification Methods: What Countries Do Today For Identity Verification.
4. Authentication: Methods Of Challenging Digital Identities.
5. Authentication Approaches For A Secure Digital Identity System.

6. Data Analytics: Makes Supply Chain Visibility Data Actionable.

Without a doubt, advanced data analytics is crucial for achieving supply chain visibility in today’s data-driven landscape. While collecting data through tracking technologies and IoT devices is essential, it’s not enough. Indeed, analytics must transform raw data into actionable insights that drive strategic decisions, planning, and operational improvements. However, data analytics goes beyond traditional Business Intelligence (BI) dashboards to enable informed decision-making. In fact, there are six distinct types of data analytics used by businesses. These data analytics types include:

A Data Analytics Perspective To Better Empower Supply Chain Managers

Types of Advanced Data Analytics

1. Descriptive Data Analytics: What happened?
2. Diagnostic Data Analytics: Why did it happen?
3. Predictive Data Analytics: What is most likely to happen?
4. Prescriptive Data Analytics: What action should we take?  
5. On-Demand, Real-Time Analytics: What do I do now?
6. AI-Powered Analytics: What questions did I not know to ask?

Indeed, through these six types of data analytics, supply chain leaders can gain not only visibility, but actionable insights. For more details, see my article, A Data Analytics Perspective To Better Empower Supply Chain Managers.

7. Decision Intelligence: Leveraging Supply Chain Visibility Data To Enable Better, Agile Decision-Making.

Lastly, a direct extension of supply chain visibility is decision intelligence technology. With increased visibility and data capture from logistics networks, businesses can dramatically increase their opportunities to improve, and even automate their decision flows. Moreover with unprecedented situational awareness, decision-makers now have the agility to act faster and better than their competition. Further, both planners and operators are now able to engineer automated responses to changing market demands and operational anomalies.

This Is What Decision Intelligence Technology Is And Know What Its Not

So, imagine a world where business decisions don’t just become faster—they transform from good to exceptional. Indeed, this is what is possible with superior situational awareness coupled with decision intelligence technology. Specifically, decision intelligence harnesses AI and data-driven models to predict outcomes and help optimize supply chain decisions in complex scenarios. Further, DI platforms leverage existing and emerging technologies to include: knowledge graphs, advanced analytics, AI, robotic process automation (RPA), and digital twin solutions to name a few. For a detailed explanation of decision intelligence technology, see my article, This Is What Decision Intelligence Technology Is And Know What Its Not.

“Why is visibility so hard? The factors are many: alignment, data latency, supply network latency, semantic reconciliation, and channel translation latency.”

Lora Cecere

Conclusion.

So, there is much more to supply chain visibility than implementing tracking tech to generate visibility data. To summarize, below are the types of technologies and capabilities to achieve total supply chain visibility:

1. Tracking and IoT Tech to generate visibility data.
2. Data Integration to share data between systems.
3. Interoperability to transmit meaningful data among logistics partners.
4. Data Analytics that yields actionable insights.
5. Digital Identity Tech that builds trust in data and between supply chain partners.
6. Decision Intelligence Tech that enables agile decision-making and even automate decision flows.

More References.

Also, for more reference and perspectives on supply chain visibility, see:

• ARC Advisory Group’s Supply Chain Visibility Seeing New Technology Investments Towards End-To-End Visibility
• Propel Software’s 7 Supply Chain Technologies for Better Supply Chain Management
• Lastly, see my article, Supply Chain Visibility Of Cargo: Know Your Need And The Surprising Challenge To Secure It

Supply Chain Visibility Of Cargo: Know Your Need And The Surprising Challenge To Secure It

Need help with an innovative solution to make your supply chain systems work together? I’m Randy McClure, and I’ve spent many years solving data interoperability and visibility problems. As a supply chain tech advisor, I’ve implemented hundreds of successful projects across all transportation modes, working with the data of thousands of shippers, carriers, and 3rd party logistics (3PL) providers. I specialize in proof-of-concept and operational pilot projects for emerging technologies. If you’re ready to modernize your data infrastructure or if you are a solution provider, let’s talk. To reach me, click here to access my contact form or you can find me on LinkedIn.

For more from SC Tech Insights, see the latest on these topics: Data, Interoperability, and Supply Chains.